We prefer PDF files, other formats can be sent through — however they may not process correctly between different computers and operating softwares.
We also accept artwork from InDesign, Illustrator & Photoshop – packaged files are the best if you are sending these through so that we have all your fonts and image links.
Microsoft Word & Publisher are not always compatible with the software that is used to run the different presses.
Word is a great word processing document, but it is not a design program. Sometimes the files need to be pulled apart and reformatted with the software compatible with our machines and so an artwork charge may apply. Word and publisher often produce low resolution images with can print out fuzzy. Also these programs do not allow for bleeds and trims so if you need artwork created for print products, its always recommended to talk to our design team as they will quickly and easily put together something in the correct specifications for you. Otherwise, if you can save your word/publisher files as PDF before you send them to us this will help to ensure that the file will print how you wish it to be.
For signage products it is always awesome if you outline your fonts, or send us the font with your artwork. If you don’t outline the type we won’t be able to access your file.
- PDF to size.
- 3mm of bleed on each edge.
- Crop marks can be supplied if exporting your file direct from a design program, however these are not a requirement.
- Supply as individual pages (not spreads) in numerical order – please do not try and lay up yourself.
- Fonts embedded or converted to paths/outlines
We have a range of standard stocks here at Brandland that are always immediately available, these are:
- Matt/Uncoated: 80gsm, 120gsm, 150gsm, 200gsm, 250gsm, 300gsm
- Gloss/Coated: 150gsm, 200gsm, 250gsm, 300gsm
- Satin/Coated: 113gsm, 150gsm, 200gsm, 250gsm, 300gsm
- Eco 100% recycled stock: 115gsm, 300gsm
- Nevertear (nylon paper which doesn’t require laminate): 120gsm, 280gsm
We also have limited range of 350gsm stocks available in house.
What weight (gsm) is commonly used?
- Brochures / Posters – 150gsm gloss or matt
- Flyers / Handouts – 113gsm – 200gsm gloss
- Business Cards / Rack Cards / Wedding Suites – 300gsm – higher uncoated.
As a reference, normal office paper is 80gsm in weight.
If you would like something special or different, just pop into the store to check out our huge range of paper swatch samples. Most stocks arrive within 24 hours, however sometimes the paper is sourced from Auckland and that can take 2-3 days to arrive.
For colors, please submit your Pantone® values relative to the solid UNCOATED book, as if you’re printing with the us, the paper you’re printing is more than likely uncoated. For the color black, please just submit as 100% for type or rich black for large areas (C 30% M 30% Y 10% K 100%).
Use the desired solid uncoated Pantone® book built into the program to color your work. Make sure each color is on it’s own layer, each named with it’s respective Pantone® value with a ‘u’ denoting it is an uncoated Pantone book reference. i.e. Pantone® solid uncoated 280 would be on it’s own layer named 280u. Make sure to see our section on bitmapping if you’re working in Photoshop.
It is not possible to guarantee 100% PMS accuracy with the variety of stocks we use, as the paper affects color dry down, especially on black papers. You should also know that Pantone colors are a registered trademark of Pantone®, and being that we don’t use Pantone brand inks, 100% matches cannot be guaranteed. Don’t worry, we try hard to make sure the color is as close as humanly possible.
If you have a die cut shape we ask that you put it on it’s own layer, the top most layer, in your Illustrator/indesign file. The layers below it should be the rest of your art, to specs as defined by our file submission guidelines. The layer should be named ‘die line’ and built as a 1pt 100% Magenta stroke. The cost is determined by the size and detail. The more detailed and/or bigger it is, the higher the cost. Dies have their detail limits, so there’s a chance our sales team will make some suggestions for adjustments on your die that will make it feasible.
If you don’t know how to do this, one of our inhouse graphic designers can do it. Please note anything requiring file amendment is charged out at $80 hour @ charged increments of 15 mins.
Art Approval | Order Proofing
All artwork is to be approved via a digital proof through email. This applied to everything we do at Brandland!
Artwork must be checked for spelling, color, sizes ordered, placement of the art and accuracy of artwork by the customer.
It is very important to look over every detail of the mockup, as this is how whatever you are after will print.
Any modifications requested after customer approval will result in production delays and could require additional expenses. Any delays in the approval process longer than 24 hours after receipt of the proof could result in production delays.
Spot Color printing means that we actually mix the colors for your job and print them individually. If you have a yellow, a green, and a blue – each one of those is mixed and laid down as a solid color, rather than being printed using CMYK. The result is a beautiful display of color that has an authentic feel. Hot foil is also spot color, only it uses a transferable material rather than ink.
Printing colors one at a time really means just that. Here’s a step by step of a screen print coming to life after each color has been laid down and dried.
Letterpress printing is a 550 year old relief process of print making that yields remarkable type and image results.
In recent years it has become desirable to have a deboss in one’s print, and when you see that, it’s most often done on a letterpress.
As it is a cast iron machine that literally punches your print into paper, we are able to control the depth of the impression on a sheet. There are many variables that come into play when we’re punching into paper, such as – paper density, opacity, edge bleeding, depth, impression evenness, and so on…
Letterpress can be an expensive process, and is highly specialised. It requires custom plates for each colour and the set up is quite intensive.
We would recommend it for: wedding invites, Business Cards, Limited edition prints.
LETTERPRESS TERMS: KISS VS BITE AKA DEBOSS
“Bite” is a term some people use for the depth of impression a letterpress print makes into the paper. We most often refer to it as a “deboss” though. Originally, letterpresses were not intended to bite into the paper, but rather “kiss” it, that is, printing on top of the paper without digging into it. Somewhere along the way, more recent than not, people came to love having a deboss in their letterpress prints – this has arguably saved letterpress printing from extinction. If you have a preference of a deboss or a soft kiss, please make note in your quote request. Unless you specify what you’re looking for we will use our best determination of what is possible while on-press. Knowing your preference in the quoting process can change things immensely as so many factors help determine how much bite is possible…
Screenprint printing is a print process that is thousands of years old, yet shockingly viable today.
A lot of uses today are for signage and shirts, but when applied to paper – wow is it lovely. I
t’s great for short and long runs, as we reuse screens with your art, lessening the setup cost that comes with making screens. It’s also great for putting light colors on dark papers, and amazing when it comes to large swatches of dense color.
Foil printing is plated, typically with a copper plate. It’s done on a letterpress with a heating element, which transfers the foil to your paper. Copper plates hold great detail and Foil is great for covering dark papers with light foil colors. It also shines and shimmers.
When transferring foil onto paper the type can only remain so “clean”. When the heated foil releases from the paper it may leave a tiny bit of unwanted foil around the edges. This is a non-issue with most art, but should be noted when trying to achieve a clean type, especially small point sizes. For this reason you may find that our sales reps make suggestions for slight alterations to type or process to assure whatever quality you desire.
A deboss is pushing the paper in, away from you – this is that texture people love with letterpress printing. You can either do it while laying down a letterpress or foil color, as they’re both relief printing and use dimensional plates that we can press into the paper. This can be done with a color at the same time, over a pre-printed color, or blind deboss, which means there is no printed color.
An emboss is pushing the paper up towards you. It requires two dies, a male and a female. You cannot print a color at the same time. You can emboss over a printed color, or blind emboss.
Note that a blind deboss or emboss is still priced as a “color”, as it requires a plate and it’s own print time. You don’t pay for ink or ink mixing though.
There are cases when you may want to emboss or deboss, either on their own or with a color. Let’s say you want a dark stock with a light colored PMS print that feels like it was letterpress printed. We can do this with a foil stamp color that is available (metallic foils are best on dark stocks). Letterpress inks aren’t opaque – so in this case if you want a light color printed on a dark paper, you will either need to foil stamp it with a color thats available, or screen print it (flat). We can not deboss or emboss a screen printed color after printing due to certain registration and printing limitations. The Foil stamped color and the deboss happen at the same time on press, so you will not need to foil stamp and deboss separately. There are advantages and disadvantages to both… As mentioned, let’s assume the foil colors don’t suite your fancy, your best bet will be to choose a screen printed color (flat).
DUPLEXED AND TRIPLEXED PAPERS
Duplexing paper = gluing two sheets of paper together
Triplexing paper = gluing three sheets of paper together
Why would you want to duplex or triplex your job? There are many reasons. Maybe you’d like different color papers on each side of the paper, or perhaps there’s a color wash we were going to print on the back of the job but using a colored paper instead adds a level of production value. Maybe you want your print to be super thick, or have a 2-toned or even 3-toned edge is what you’re after. There’s even practical reasons to duplex a job on letterpress when you want to get deep impressions on two-sides of a print, coincidentally we would post-duplexing this case. Whatever the reasoning is, we’ll help guide you into the right decisions for your project.
Depending on the job specifics we either glue the paper ahead of printing, which is called pre-duplex, or after printing, which is called post-duplex. Which approach we take depends largely on your design. Don’t worry, you don’t have to make that decision.
Kiss cutting is a form of die-cutting that we utilize on sticker sheets in order to allow you to release the sticker from and entire sheet.
Die-cutting is the process of trimming a piece of paper into a shape on a press and not a guillotine cutter. Most paper is cut with a guillotine cutter, or paper sheer, which can only cut 90-degree cuts. If we want to cut a shape from paper, like a circle, packaging, or anything that’s not a square or rectangle then we cut your job with either an letterpress or a laser cutter. If your getting signage this would usually be done with a CNC router.
There are so many types of folds. So when chatting with us it’s good to know exactly what you want as some fold styles cost more then others due to setup and whether they require hand folding or extra setup.
Note: Roll fold is the typical fold for tri-folds / 3 panel brochures.
Illustrated below are the most common folds to give you this critical delivery vehicle for your message.
Usually made from vinyl, perforated vinyl (one-way), or static cling vinyl that has images printed on it or cut out. You fix them to your store’s window.
There are tons of customization options to work with. If you want to, you can use graphics that cover the entire space or something that just takes up a small bit of space. Because it is part of your physical location, it can become part of the decor for your storefront.
Because this is size and site specific, we may need to arrange a site visit before accurate quoting.
*Site visit cost may occur if you are a bit far from us or if a graphic designer is required to take measurements and discuss details. This is charged at $80 hour.
We usually print these on vinyl, but have also done it on paper. This material can either be unlaminated (shiny and vibrant) or matt laminated which gives it more of a satin finish.
Before installing the surface will need to be prepped. Talk to our sales reps to see if your wall is ready to go.
Murals and wraps are a great option if you want to spruce up your store. You can advertise aspects of your business, focus on aesthetic appeal, or aim to inspire.
An outdoor products, which are lightweight and cost-effective. Besides this people love them because they can be moved around as you want.
It is all about grabbing passersby attention. So, make it pop. Use catchy phrases and vibrant colors to draw people’s eye.
You can usually put them on the sidewalk in front of your physical location. Or in the vicinity of your store.
Here are a few productive uses of footpath signs:
- You can use them to point potential customers in the direction of your business. Put it at the other end of the street and indicate the route to your place.
- Print your menu on the sign. Customers find it super convenient when they can see what’s on offer without even stepping foot in the restaurant.
- Use the board to inform customers about your trading hours and other important info.
- Show-off in-store promotions and specials. It can be the ideal way to entice potential customers to support your business.
Ask our sales reps for the different types.
One of the most popular signage products is banners. They don’t go out of style.
A key benefit of this product is that they are low cost yet they can be super useful.
PVC Banners are commonly used to advertise events like conferences or opening events. However, you can also use them to promote your business on a longer-term basis.
The signs are extremely versatile. We can print make them in just about any size and shape, and can print or use cut vinyl on them. They are reusable and can be reskinned if just changing dates or small details.
You can use them inside or outside. But make sure that you let your printer know beforehand how you plan to use your banner.
We have a wide range of options when it comes to board signs. They can be cute in to a variety of sizes and shapes.
Talk to our sales reps to find out which is best for you.
Depending on it’s use we can recommend a few options:
- Long term outdoor: ACM
- Short term outdoor: corflute
- Internal: Paylight
Acrylic is a substrate with a glossy finish, perfect for a sophisticated, high-tech look. Acrylic is a plastic product that can be heated to form boxes or holders for brochures, or a sign and easel all in one.
Acrylic is also known by the brand name Plexiglas. It is an excellent product for the customer who desires a high quality finish. A “3-D” effect (giving the perception of depth to the finished product) can be achieved by using clear acrylic and applying the background Colour to the reverse side.
Because of its glossy nature, acrylic signs may be subject to glare problems.
It also scratches easily and can shatter or chip upon impact.
Acrylic is best suited for long-term indoor or short-term outdoor use where protected by an overhang or awning (this does not include the circumstances when acrylic is used in light box signs).
Acrylic is available in a variety of lengths, widths, colours and thicknesses.
A full sheet size is generally 1200 x 2400mm, although 3mm and 4.5mm thick material can often be purchased off a roll, meaning a longer sign made from one piece with no joins.
Acrylic is available in many standard colours, including white, black, red, blue, green, yellow, clear & opal. If a particular shade of a colour is required, we often ‘coat-out’ the face of the acrylic sheet with self-adhesive vinyl, as vinyl is available in literally hundreds of colours. Acrylic can also be spray-painted quite successfully in acrylic-lacquer paint.
This is the process of pulling a layer of ink over a screen to produce a design. A special screen has to be made for each design, which means that there should be many orders of the same design for it to be worth it.
Screen printed graphics should last the life of the garment under normal use.
Some key facts about screen printing:
- Each colour requires it’s own screen (each screen is a setup fee of $50)
- We require a minimum of 5 garments for all screen print orders
- Colour changes do incur a colour change fee
- Not suitable for garments that have stitching or seams where print is going
- Standard chest logos are 75-100mm wide, and are placed over the left side of the chest
- Standard screens have a max of 280x40omm of coverage, we can do oversized screens (talk to our sales reps for more details)
- Sleeve prints are a max of 90mm wide
DTG is pretty much like using a printer to print on fabric. Because it works like a printer, it can support the most detailed design, with as many colors as you want.
The printer can only print one garment at a time, which makes it perfect for one-off prints.
Vinyl T-shirt printing, often know as vinyl heat transfer, is a process that involves a machine that cuts out designs and letters. Usually done on pieces of coloured or printed vinyl. Then, a heat press is utilized to transfer each piece of vinyl onto the material.
Vinyl is well suited for very small runs (which we would consider anything from 1 to 12 shirts), this is because the set up time is much quicker than that of screen printing. This doesn’t make it a faster overall method though, as every shirt still requires individual set up, which becomes too time consuming beyond the 12 shirt mark.
We would recommend this for one offs or sport uniforms (custom names or numbers on each).
Both vinyl heat transfers and screen printed ink should last years under normal use.
VINYL: Vinyl heat transfers applied to t-shrits should last years under normal use.
Here are the care instructions:
- Do not dry clean
- Machine wash WARM w/mild detergent
- Dry at normal setting
- No chlorine bleach
- Wait 24 hours before first wash
Embroidery is the best method to decorate certain garments such as hats, outerwear and heavy fleece (some fabrics don’t lend themselves to screen printing).
Embroidery is a long lasting, highly detailed decoration style – and it gives your logo a 3D ‘pop’. Certain types of embroidery work better on certain materials, so check with us when you’re beginning your project.
You may think if you use custom embroidery, you’ll be restricted to certain types of material. This isn’t true at all. When you are using custom embroidery, you can choose between cotton, denim, track jackets, fleece sweatshirts and even aprons or hats.
Threads are woven directly into the fabric, which ensures your logo continues looking its best for years to come! Embroidery has proven to stand the test of time for quality and effect, no matter the amount of wear and tear.
It looks professional.
Logos look great when custom embroidered, and the quality of the embroidery will raise the bar on your employee’s uniforms. It just looks classy to have that personalized embroidery on the shirts.
Artwork is a very important part of getting your shirt done just the way you want it. Great artwork = a great shirt. There are many types of files we can work with, but the files that will provide the best quality for printing are vector files.
Vector Files: Adobe Illustrator (.ai, .eps), Adobe Acrobat (.pdf)
Also acceptable are high-resolution bitmap images. With these types of files, we recommend at least 300dpi.
Bitmap Files: Adobe Photoshop (.psd), JPEG Images (.jpeg), TIFF Images (.tif)
If you’re file doesn’t meet these requirements we can help. For an small charge, our designer can work with your image to prepare it for printing.
If you have a specific deadline, please advise us as soon as possible. If it is needed with a short turnaround time, rush order fees may apply.
Screen Printing & Embroidery
Our turnaround time for screen printed and embroidery orders is typically 2 weeks. This is an estimate, and starts when the order is finalized – all designs must be approved and apparel and sizing chosen.
Woven badges usually take around 4 weeks. This is an estimate, and starts when the order is finalized – all designs must be approved.
Absolutely! As long as you are printing the same design on all of the apparel, you can mix and match the style of shirt. For example, if you are printing a 1 colour design on 24 pieces of apparel you can print on 8 tshirts, 8 tanks and 8 hoodies.
Please note: if you require a colour change there may be a screen cleaning fee applied.
- Prices per shirt go down as quantities go up, so increase your order to save money.
- The apparel you choose to print your image on will have an affect on your overall price. Apparel available ranges from economical to premium, so be sure to choose something within your budget.
- Try to keep the number of print locations low. Instead of printing something on the front AND back of the shirt, just choose one location.
- The number of colours being printed on your shirt greatly affects the price. If you’re printing a 6 colour image, but can get the same results with just 3 or 4, that will help decrease your final price.
All creative time is estimated based on our understanding of the project at hand. Estimates are provided in good faith and a fixed price can only be supplied as a quote once all aspects of the project have been finalised.
Costs for production such as printing, programming or sign making can be given as quoted fixed prices where suppliers provide them.
Major changes to any project may require a re-estimate and we will inform the client accordingly as soon as any concerns are raised.
Brandland uses industry leading Project Management tools for all jobs, large or small. We require written confirmation of all instructions and orders to make this process useful. No guarantees can be given with regard to mis-interpretation or oversight from verbal instructions.
Brandland provides a full print and production management service. We can not take responsibility for supplied files if we have no contact with third party suppliers. Printing, programming and media production are increasingly complex specialities which require close liaison between designer and supplier. Brandland works best when these relationships are strong.
All prices offered are exclusive of GST. If a project is deemed GST free by the Client, Brandland must be advised prior to invoice.
Unless a prior agreement exists between Brandland and the Client, payment terms are strictly 20th of the month following invoice. If any queries exist, we require the matter to be raised and discussed prior to the 20th of the month. Interest and recovery costs may be payable by the Client for any overdue amount. Brandland also reserves the right to suspend work in lieu of payment on overdue accounts.
All branding and website projects worth in excess of $800+GST will require a 33% deposit payable on approval of our proposal document. A deposit may also be required on all large production jobs and for new clients. Please don’t be offended.
Brandland can not accept liability for any consequential or indirect loss to the client arising from third party claims as a result of errors in the work or delivery delays.
We go through all work to look for any obvious errors, however we cannot accept responsibility for any errors in print content that are noticed after our customers have approved the job for print, so double, triple and quadruple check that everything is correct.
Brandland provides suitable proofing processes on all projects. These proofs must be signed off by the Client. Brandland accepts no responsibility for un-approved work.
Please carefully review your proof and be aware that you are solely responsible for the following:
- Ensuring the details are correct, double check spelling, dates, prices, names & contact details.
- Ensuring that the layout is exactly as you wish it to be.
- Ensuring that the print size of this file is correct.
- Ensuring that the correct version of your logo is used.
- Sometimes the colours that show on your screen can be slightly different to that of the finished printing product as different monitors are set up to read colour differently. If you need to ensure the colours are exactly what you are after you must request a printed proof before approval. We can organise a printed proof for you on most occasions.
Brandland provides all files for third party production in good faith. If errors are made Brandland will correct them at our own expense. Brandland can not be held accountable for costs associated with third party work on our files.
Brandland provides a free archive service for all files we create, however we will only keep them for up to two years.
This service is at the Clients’ risk and no guarantees are given against loss of data or recovery of material. Should material be required for use by a third party, Brandland must reserve the right to charge an hourly rate for recovery of files.
A. Confirmation of quotes and/or approval to proceed with project or printing via email correspondence or payment of any deposit for projects or printing shall be deemed as full acceptance of all terms of trade.
B. Brandland Ltd. will not be liable for any intellectual property or copyright issues resulting from the use of client supplied resources, or resource collected on client instruction.
C. Until full payment has been made, Brandland Ltd. retains ownership of all original artwork or parts contained therein (other than material supplied by the client), whether preliminary or final. Once a final concept is delivered to a client and full payment is received the final artwork files* will be transferred to the client and they will retain usage and ownership for purposes outlined in the project invoice only for the purposes in which it was created. Any other usage not discussed will need to be negotiated.
D.*Final artwork indicates the final artwork as a whole. Client does not have rights to use, modify or distribute any individual elements, ie; photos, illustrations etc. or to modify and resell this artwork.
E. This granting of copyright does not extend to the use of design proposals and concepts submitted to but not approved for the work outlined. Until final payment Brandland Ltd. retains ownership of all artwork and website architecture. Brandland reserves the rights to certain elements used to create your images including fonts, patterns, stock images, textures, colour palettes and other non exclusive items.
F. Stock photos purchased by Brandland Ltd. are licensed to us only. They may be used in projects that are created by us only. We cannot transfer any license of images and you do not have any rights to use, distribute or sell them beyond final art files as supplied.
G. Brandland Ltd. does not handover Indesign, Photoshop, Illustrator or any source files or fonts or originals of illustrations. We will supply final flattened, printable or distributable files for the client to use. The intellectual property that we have developed in setting up files is not part of the sale, hence we do not hand over source files. Brandland Ltd. retains intellectual property rights over all files except the *final artwork.
H. The Client also agrees to allow Brandland Ltd.. to showcase any/all work created in the course of a project as part of our portfolio (unless the client asks for privacy explicitly).
I. The first consultation with the client is free. Additional one-on-one consultations of any duration, including travel time, and any phone consultations over 30 minutes are billable at the applicable hourly rate in increments of 15 minutes.
J. All invoices are strictly “payable upon receipt of invoice”.
K. Upon acceptance of any estimate over $800+GST, a 33% deposit is required before we can begin your project.
L. For projects above $800+GST, the Client agrees to our payment structure below:
33% non-refundable deposit of the quoted amount to commence the design project.
33% is due upon approval of the design.
33% is due on provision of the beta site or of completion of the project.
All estimated amounts are exclusive of GST.
M. For projects above $800+GST which will be completed within one month, the Client agrees to our payment structure below:
50% non-refundable deposit of the quoted amount to commence the design project.
50% upon completion of the project.
N. The project deposit is non-refundable, and if a project is cancelled by the Client, for whatever reason, the deposit will serve as a cancellation fee. Along with a prorate payment based upon the time spent if it exceeds 50% of the quoted work. If (due to exceptional circumstances) a deposit was not paid, in the event of cancellation by the Client, the Client will be obligated to pay all fees and expenses associated with the work performed up to the date of cancellation calculated at our hourly rate for time spent on the project.
O. Any booking fees, delivery fees, design commencement fees, or progress payments are non-refundable once work has commenced, if the contract is terminated by the client, after work has commenced.
P. The Client shall have 30 days to respond to each draft/request for information submitted. If the client has failed to respond after 30 days, Brandland Ltd. will deem the project complete. At such time, Brandland Ltd.. shall have no further obligation to the client, and the client shall pay Brandland Ltd. all fees and expenses associated with the work performed.
Q. Invoices are considered overdue thirty (30) days from the date of the invoice. After the thirtieth day, Brandland Ltd. reserves the right to charge interest.
R. The client shall be liable for all costs related to collection of overdue invoices. A charge of 2% per month will be added to the amount owed up to a maximum 75% of the original invoice which shall be added to and form part of the total debt owed.
S. To provide you with efficient and accurate service, any changes, amendment or feedback on a project is only acceptable in writing or via email correspondence. We do not in any circumstances accept changes over the phone.
T. Any other contract you enter into with Brandland Ltd. shall be read in conjunction with and add to these terms and conditions.
*** Note all prices are in NZD